MAKING OF THE THE FRAGMENT MEMOIRS SS 19 CAMPAIGN
The SS 19 Collection Campaign, titled Fragment Memoirs, tells designer Jude Ng’s personal story of development, growth, and change. Art directed around five stages of Nostalgia, Melancholy, Growing Pains, Idealisation and Joy, the models and set combine with the colours and silhouettes of the collection to express a deeply intimate portrayal of growth and evolution.
FRAGMENT MEMOIRS SS19 aims to bring the wearer to a feeling of home, centeredness and return to self. The collection strives to be a grounding force for the wearer, with comforting natural fibres, artfully draped design lines, relaxed silhouettes and poetically curated prints and colours. Join JUDE on a journey back home.